Why Partner With Us?
Intelligent Insight Solutions
Get deep insights about your healthcare concerns and adapt to evolving medical industry for achieving a good and healthy life.
NEW-AGE RESEARCH INSIGHTS
New-age Brand Tracking
Are you intending to track your brand’s performance? Brand tracking is usually measured across different platforms and our detailed study can help you know your brand’s standing in the market. Our brand-tracker report will enable you to measure the value of your brand and understand its commercial value. You can record all the changes and accordingly optimize business strategy for leveraging market opportunities and ensuring that your brand moves upwards in recognition and thereby value. Traditionally, studies of brand-tracking can at time be overwhelming. However, our studies will make life easier for your and help in understanding and reaching out to your targets. Our reports are developed from scratch, keeping every minute detail in mind.
Our reports will help in
- Developing immediate trust for your brand
- Help you charge premium rates or offer discounts
- Attract employees
- Help in hitting your targets
CX or customer experience is the way in which your consumers comprehend how brand is interacting and treating them. This perception of consumers is responsible for influencing the way in which people actually feel about your brand and how often they will engage in doing business with you or speak positively about your business.So, how will be control consumer behavior towards you brand? How will you ensure that your consumers stay loyal towards your brand?
Our accurately crafted market reports ensure that you get perfect insights about your brand value and consumer experience and act accordingly.
Metrics for Customer Satisfaction
- CX drivers
- NPS (Net Promoter Score)
- CSat (Customer Satisfaction)
Our research techniques are based on hybrid methodologies giving you a mix of traditional and real-time surveys for customer satisfaction of your brand. This study will help you understand customer behavior and make informed decisions for creating a positive environment around your brand.
Usage and Attitude Studies
The U&A studies are helpful for understanding and correctly measuring buying patterns of customers, their product preferences and knowing what is lacking in fulfilling their needs. It is also helpful to identify targets and devise solutions to satisfy their needs.Usage and attitude studies aid in providing you with foundation level understanding on your niche market.
Our studies will provide you the following
- Insightful research studies to familiarize you about market requirements
- Flexile and modular approach towards data collection to thoroughly understand usage behavior
- Mobile friendly diagnosis to increase validity
- Structured data along with unstructured information (social intelligence)
Our studies will help in understanding consumer attitudes and aid in devising strategies based on market needs. Using these reports, you can perfectly know consumer segments, understand what is lacking and act accordingly.
Advertising is necessary for any brand to create awareness and increase brand value. These advertising campaigns require lot of funds and hence, understanding how effective any specific campaign becomes imperative for the concerned business. It is also important to understand consumer perspective after any advertising campaign is launched.
We have a structured methodology that helps in understanding effectiveness of advertising campaigns and their impact of consumers. It aids in measuring effectiveness on different types of consumers based on varied parameters.
Traditional methods of research are not enough to understand effectiveness of advertising campaigns completely. Though useful to some extent, their use is limited. Our streamlined analysis based on proven methodologies use emotional tracking and other such technological innovations to gather insightful data regarding campaign effectiveness.
What’s in Store for You?
- You will get a better understanding of customer engagements on different campaigns
- Find measure of customer reach via various media channels
- Know which methods work for brand awareness and what has impact on you consumers
Media Monitoring and Analysis
We use various analytical channels to understand the impact of social campaigns via digital mediums and other resources. Our research determines the exposure that your brand gets via campaigns and the kind of reach that is generated via different channels.
We use various tools that present a perfect picture of behavioral patterns of your consumers and generate a study of ROI for your campaigns.
- Complete monitoring of all your digital campaigns to understand brand reach viz-a-viz competition
- Mapping of brand reach with your audience profiles against the actual target audience
- Measurement of various factors such as consumer perception of your brand, awareness created and other considerations among your audiences who got exposure to your media campaigns with those who did not get exposed
Concept and Product Testing
Testing is mandatory for any product to understand its value and liking in the market. Testing the product in the real world is imperative to also remove any bugs or errors from the product. We have a perfect strategy and methodology to involve in product testing by using analytics and other techniques to ensure that you find every error if present in your product during real-world usage.
Our methods help to understand patterns of consumer usage, preferences, and how consumers react after usage of your product. We can help you in testing various product ranging from hardware, software, services and such other things. We help you get a qualitative and a quantitative analysis for you to strategically design concepts for a perfect product launch.
Branding of products and its packaging are important factors that ascertain how your brand is accepted by people. You need to have a perfect study regarding the likes of your audience and is quite a difficult task as it can lead to making or breaking of your brand.
We have a set strategy for evaluating the market likes and dislikes with regards to packaging. We use real-world experiences via shelf simulations for measuring the impact of designs used for your packaging.
How will we help?
- Help in understanding consumer reactions to your packaging designs on shelves
- Determine whether customers notice you packaging design
- Determine whether your packaging is similar to your competitor’s design and does this create confusion amongst consumers
Our detailed analysis of your packaging design’s impact will help you in evaluation of what will work. It will give insights about pricing and branding aspects and ensure that you beat competition with regards to packaging and design.
The market has evolved with everything related to path-to-purchase changing for consumers. There are various stages such as brand awareness, media presence, contemplation. Various factors are responsible for influencing consumers and their decisions.
As we follow hybrid models of research, the path-to-purchase study presented by us will consider both real-world and digital medium impacts on consumer behavior.
Key elements of our path-to-purchase analysis:
- Hybrid methodology used for mapping customer behavior across varied channels
- Real-time customer evaluation of actions taken by customers
- Mapping consumer actions beyond the point of purchase
- Find influencing factors for decision-making
Market Sizing Analysis
Businesses need to evaluate the size of their potential market. This is important before you launch any product or any kind of service in the market.
Our market sizing analysis will be beneficial for you in many ways. It will aid in understanding your potential market and strategize to make profits from your services or products’ launch. You will gain insights into investing in the right manner and the right market to extract value for your brand.
We employ various methodologies and use traditional as well as digital channels for conducting our research to ascertain your market size. Our techniques and proven methodologies ensure that you get a wide picture of your market and focus on the right aspects to gain success.